What Stands Behind Capital One Credit Cards and Savings Products?

In the times since the global financial crisis, it has increasingly become a concern as to what the backing of the financial institution that issues your credit card or holds your saving account is. There are a number of laws which regulate the financial system and try to ensure that customers can rely on banks to honour their obligations which can be a particular concern in relation to savings products. Title 12 of the United States Code in part 325 specifies a number of ‘capital adequacy requirements’ in relation to all banks. The aim of these requirements is to force banks to adequately provision of a crisis and ensure that they will remain solvent even if there is a large crisis. Banks must report periodically on their arrangements to show regulators that they are meeting the capital adequacy requirements.

Capital One at the moment is, when measured by asset pool, the 8th largest bank in the United States with balance sheet assets of approximately USD$286bn in 2012. Amongst other distinctions, the company is also one of the largest customers of the United States postal service. Its head office is in Fairfax County Virginia and the current chairman, CEO and President of the company is Richard Fairbank. It is one of the fastest growing banks in American history having been founded in 1988 by the current CEO. Like many banks in the American financial system, Capital One was the recipient of a bail out during the sub prime mortgage crisis of 2007 when it received $3.56bn from the United States Government in exchange for 3,555,199 shares in the company. By the end of 2009, the company had managed to buy the government out of the business.

As well as being involved in credit cards, Capital One has an Auto Finance Division which is a substantial part of the company. An entity known as Capital One 360 is also now in existence having formerly been known as ING Direct on the idea that a bank could perform retail services entirely on the basis of an online model. This division of the company has no branches and only maintains a physical presence in the form of call centres and online processing maintenance facilities. The online bank model seems to achieved some success given that the lower overheads from rent and staff result in lower costs to consumers and therefore a better outcome.

One of the notable characteristic of Capital One is that it appears to have retained an ability to ride out the periodic financial storms which emerge in the world of consumer credit. It has grown consistently throughout good and bad times in consumer finance and continues to grow based on the analysis of its most recent financial data. This history of growth and the ability to ride out financial storms appears to bode well for the credit and savings products of Capital One.

Local Search Marketing Helps Auto Repair Shops Increase Business

Increase revenue and generate more sales for your automotive repair business using… Local Search Marketing and Customer Financing.

Here are 4 easy methods that are successfully used by auto repair shops.

Increase revenue and use these simple techniques to have your shop recognized as “one of the best in your area” within weeks. Here’s an inexpensive and very effective way to increase exposure to locals.

Most local consumers are looking for a repair shop that is “one of the best in their area”.

Who wants to drive for miles to a mechanic that they feel is good when there is one right in their neighborhood?

Let people know that you are one of the best and chances are they will give you a try now it’s up to you to keep them coming back by “proving” that you are what you say.

The secret is in how you let them know. It has to be powerful and believable in order to be effective.

First, it’s important to understand how – do – “local” consumers find you? Seems like a fairly simple question.

Are they looking for your ads in phone books and coupons in newspapers?

If so, remember these three words, I will be repeating them often. Local Search Marketing.


When was the last time you used the phone book instead of – or before searching the Internet?

97% of consumers use the Internet to research products or services in their “local” area!

If a “local consumer” does a Bing, Google or Yahoo search for your specialty, (by typing keywords that people normally use to find “your” specialty into the search box) will your website show up on page one? On the second page? How about the third?

Here is a fact; most Internet searchers will not look further than page two. So, if your website is somewhere in the maze of “national and local” websites on page 50 the chances are that potential customer will not find your website.

90% of those consumers use search results as compared to 48% using yellow pages. In addition, most of those will make a “buying decision” based on their Internet search results.

Now I know if you do have a website – you probably spent a small fortune to get it “developed”,


Local Search Marketing, here is the first step to using search marketing to increase revenue for your shop.

1. To increase revenue one of the most effective and “affordable” ways to get “local” consumers to find your website is improve your website’s “local” search ranking. I’m not talking about some expensive “pay-per-click” deal that will cost a fortune. I know it sounds simple but this actually involves a “process” that can get your website positioned on page one or two of local Internet search results. Local Search Marketing and Search Engine Optimization are going to be the key. Increase revenues by using this simple strategy and a company that specializes in achieving prominent placement of websites in local searches you should see results in weeks. But we suggest you go further than that, to help, you can also get working capital loans for advertising. But here’s a great place to start!

GET YOUR FREE LISTING in City Directory On Line Business Directory provides an easy to use business directory without intrusive advertising. City Directory On Line is the only patent pending, simple to use, local city online business directory of its kind. And it’s ALREADY ranked and placed on page one of Google search. It’s quick, it’s easy and it’s a free listing.

In addition to getting better placement we recommend a full blown “testimonial page” with some of your best customers sharing their positive experiences. People love to see their testimonials in newspapers, on the Internet or almost anywhere, so let your customers know that their testimonial will be on your site.

What this does is “validates” your shop, not that you need it but for this method it will help. Remember, most consumers make their buying decisions based on their Internet search results. So when they find your site we want your happy customers to also tell a great story about your shop. But there’s more!!!!

2. When trying to increase revenue the one thing I find to be most troubling to customers is the “perception” that many mechanics are not completely honest people. The truth is most mechanics are honest but when a customer has a bad experience with a mechanic that they “think” ripped them off, they can’t wait to share that experience with anyone within earshot. So what I have found is that when a mechanic or auto shop is able to establish a reputation as an honest shop the word of mouth advertising results in an almost immediate uptick in new customers. Why? Simple, everyone is looking for a mechanic they can trust, and people like to “brag” that they have a great mechanic. Increased revenue is obviously the result.

Local search marketing has been used as a very simple but effective method of helping mechanics who want to promote their shop to “local” consumers. Contact us below and ask for details. This method will help you get local customers that are searching the Internet for good mechanics in their area. And remember, word of mouth combined with good, effective advertising are a key to getting them into your shop, what you do next is important to keeping them and having them spread the word about you.

3. We all know that working on autos is NOT the cleanest job. I’ve been in shops where customers will bring in cars that have never had soap and water anywhere near it. So you know already that the engine has never been cleaned – and there is oil and grime, – OK you get the picture. But with as much grease and grime as there is in this business, the busiest shops usually seem to be the ones with a fresh and clean reception and waiting area. But this is very important: The restrooms are always the cleanest! Why? Research shows that in most “two-car” families more women bring in cars for repairs. It could be because many have small children and they may be home more and available to “bring the car in for service. So keeping the waiting area and restroom neat and clean could make a world of difference.

Many customers just feel that a clean shop is a better shop, whether that is in fact true or not is not important. What is important is that the customer feels that it is. Now, think about the impact that will have when you “PROMOTE” – on your website – that your shop has impeccably clean waiting area and restrooms.

Short-term working capital loans can help shops change their entire “image” for customers by helping the owners finance the remodeling or furnishing of the customer waiting area and restrooms. The loans are funded within 5 days and were based on the shops “future VISA/MasterCard sales”. The increased revenue allowed the loan to be repaid in the 6 to 12 month term of the finance agreement. When you consider the ROI of the borrowed money it truly is a “no brainer” to use the funds to improve the business and generate more sales.

4. Provide Customer Financing. There are many different ways and programs available. What you want is a program that allows you to get your money without waiting 30/60 or 90 days for payment. There is a program where your shop receives payment in 3 days with NO RECOURSE and you can offer your customers 90 NO CREDIT CHECK and NO INTEREST financing with instant approvals.

According to the most recent statistics many consumers in “today’s tough economy” are financially unable to pay “immediately” for and emergency. Their credit cards are maxed or FICO is low so borrowing money is often not an option. That emergency could be anything from an unexpected $1500-$3000 auto repair to a medical or pet emergency. And even those driving expensive luxury automobiles could very well be having slow business or other financial issues, so don’t assume they won’t benefit from 90 CUSTOMER FINANCING also.

Author Description:

David Claggett, Executive Director

Don’t let money walk out of your business!

I help small and mid-sized business owners find and secure business loans, working capital, equipment loans and accounts receivable financing. When your business needs financing: TO EXPAND, REMODEL, ADVERTISE, PURCHASE INVENTORY or more we can help you get $5k to $500k in as little as 5 days.

Top 10 iPhone Apps for Personal Finance

There are many applications for the iPhone that give users the ability to make personal financing easier than ever. While solving one pain-in-the-neck issue, it creates another – which app to buy? Because of the popularity of these headache-reducing apps, there is an overwhelming amount of options available in the App Store. Deciphering which app is the best available is almost impossible. Add in the fact that so many aren’t free, and choosing the right one the first time around could save time and money. Before downloading anything, it’s important to know if the functionality of the app (money transferring, budget tracking, etc.) fits your needs. Provided is a list of ten apps including the price and primary function that can make tracking personal finances much easier.

Mint – There are tons of finance apps available that focus on budget tracking. Few are as popular as Mint, which allows users to manage multiple financial accounts from one simple user interface. With user-friendly features and no price tag, there is little wonder why this app has so many users.

Loan Shark – Dealing with loans is never a pleasant experience. The Loan Shark app helps ease some of the pain endured while handling loans without having to pay anything. It simplifies the process of calculating loans by a great deal and also has many features including a full amortization table, a one-tap extra payment option, and a “favorites” feature.

MoneyStrands – This app is another free option for tracking your budget. With features like alerts, analysis, security, and support, it is one to compare to Mint.

PageOnce – Planning long-term investments can be easy to put off. This app also assists in budgeting your current finances like MoneyStrands and Mint, but really excels in planning for the future. It gives you the ability to look at your 401k, IRA, and stocks all at the same time, while not costing you a cent.

Toshl – Toshl incorporates cloud computing into every day financing with this free app. The cloud feature allows users to automatically sync their mobile movements online. Additionally, there is a premium upgrade ($19.95/year) that allows users to export to Excel, PDF, or Google Docs among other features.

MoneyBook – MoneyBook is another addition to the long line of apps for budgeting. This one, however, comes at a price. Promoted as “Finance with Flair,” the app costs $2.99 and is loaded with features to make financing easier.

SplashMoney – At $4.99, what differentiates this from the free apps is its ability to connect wirelessly to most online bank accounts.

Square – The price is right for this free app that makes credit card purchases simpler than ever. By signing up, Square, Inc. will provide a credit card reader that can be attached directly to the iPhone. Once connected, users have the ability to swipe all major credit cards with only a 2.75% charge per swipe.

PayPal – Ebay-owned PayPal provides users a secure, simple way to send or receive money wirelessly.

General Banking – The bulk of major banks have available apps for free. These provide easy-access to any and all bank accounts in a secure fashion.

This is only a small example of the many, many apps that can help make financing easier. With the continuous release of new applications and updates to old ones, banking from your iPhone will continue to simplify; finding the app for doing so may not. This list is a great place to start looking.

For more information about iPhone application development, visit Magenic Technologies who have been providing innovative custom software development to meet unique business challenges for some of the most recognized companies and organizations in the nation.

Where to Find Car Loan Low Interest Finance

You may be surprised to learn how much you will be able to save when you take out car loan low interest finance. If you have been working hard to negotiate the best sale price on your new car, you certainly won’t want to negate the savings you make by paying dearly for finance. There are many companies around who can offer you a good deal on an auto loan and, when looking for car finance, you should aim to pay the lowest rate you can.

When looking for car loan low interest finance you should ensure that you consider all options available to you. A lot of people feel more comfortable sticking with their own financial institutions or the larger bank lenders as they seem to think they will be able to provide the best loans at the best rates. This is not always the case. These days there are a large number of non-bank lenders who provide car loan low interest finance.

Probably the best place to start looking for car loan low interest finance is on the internet. The majority of non-bank loan providers operate solely online as it is an easy way to set up their business without having to outlay a lot of capital. These companies also have minimal running costs, so they can afford to offer car loan low interest finance and still make a reasonable profit.

It is important, when searching for car loan low interest finance, that you realize that interest rates can vary considerably between lenders these days. Ensure that you take the time to shop around and get as many quotes as possible, as you may never know when you will come across the perfect auto loan at the lowest price around. It is only by approaching as many lenders as you can that you will have any success in finding car loan low interest finance.

Looking for car loan low interest rate financing is quick and easy when you do it online. Not only can you compare lenders at a time that is convenient for you, but you will only need to enter your details once in order to receive multiple quotes. The other great thing about getting car loan low interest finance online is that the application process is incredibly straight forward. Once you have found a great rate from a reliable lender, you will be able to apply for your loan online by completing a standard application form. Your application will be submitted to your lender immediately and so the processing of your application is a lot faster.

One thing that you will need to be cautious about when getting car loan low interest finance online is that you will need to ensure that the lender you go with is legitimate and reputable. Sometimes a company that offers ridiculously low rates may not be the most trustworthy, so always take the time to find out more about a lender before signing on the dotted line. You can check out the business ratings of various lenders online through the Better Business Bureau or through auto finance review sites.

Top 5 iPad Finance Apps for Business

The past two years have been a whirlwind in mobile computing and people are embracing these new devices, like the iPad, at breakneck speeds. Apple’s Fourth Quarter revenues jumped 21 percent from a year ago, including the sale of over 11 million iPads. It’s clear that the huge advances in mobile devices are not only changing how we live our personal lives but also how we do business. For business, especially small business, some of the biggest advantages are coming from the app world. If you want to make your business finances a breeze, check out these apps:

1. Square: Credit card transactions have never been easier. The developers of this free app will send you an actual credit card reader that plugs into your iPad. It’s secure, easy, mobile, and even has built in analytics to track sales, collect tips and tax, and send electronic receipts via email or text. There is no need to delay the payment process anymore. Oh, and they only charge a 2.75% transaction fee: no contracts, fees, or merchant accounts necessary.

2. Expensify has the traveling business world in an uproar. The features of this app are impressive at the least: sync banking information to track purchases in real time, digitize receipts to reduce the chance of losing them (just snap a picture and the app will discern and note the necessary info), customize and email reports for approval, and be reimbursed to your checking account. You’ll be your accountant’s best friend with the organization and ease provided by this app.

3. Time Master + Billing: With a 4 star rating in the app store, this app sets the bar for time and expense tracking. The overall best feature is flexibility to be customized to fit how you work – rounding minutes, multiple running timers, billing rates, expenses, client project/tasks, and so many more options. There are even additional modules available to include invoicing, QuickBooks export, and wireless sync between mobile devices.

4. Intuit GoPayment Credit Card Terminal: Similar to Square but a little bit more involved. It’s also a free app, but you have to jump through a few more hoops (AKA a 15 minute application process) to be approved to use this service. However, if you’re looking for a proven brand name, this may be for you.

5. QuickBooks Connect: This is a great supplement to your QuickBooks Online subscription (QuickBooks 2011 users you’ll have to get a paid subscription to use this app past 30 days). Manage customer information and balances; create invoices and sales receipts; convert estimates to invoices; email estimates, invoices, and sales receipts and more with this handy app.

Mobile computing can make all the difference in the efficiency of your business. Look for the bottlenecks in your financial administration and ask yourself, is there an app for that?

Kristi Daeda is an online marketing strategist that works with companies nationwide to define and execute powerful online marketing strategies. Read more about her thoughts on online marketing at her website [http://www.powerhousestrategy.com] or as featured on Mobile Apps Designers.